- Client
- Distell
- Agency
- Publicis
- Brand
- Count Pushkin Vodka
- Deliverable
- Range renders
Traditional pack photography struggled with this range. Bright background colour would not come cleanly through the transparent bottles, and every flavour needed its own colour.
We rebuilt the bottles in CGI and rendered them with genuinely transparent regions, so any background could be dropped in during post with no cut-out and no edge halo. The glass refracts whatever sits behind it, the way it should.
The result was a crisp, consistent set across the flavoured line, with the vibrant colour the brand wanted and the flexibility to change it later in minutes.
Workflow note: the agency supplied label artwork per flavour and one physical bottle for reference. We built the glass once, then ran the label variants as a batch. Background colour was left as a live decision for the retouchers.
It is a good example of why we build a Product Master first: once the bottle is right, every variant and every background is a cheap pass, not a new shoot.
