- Client
- ASICS
- Product
- Solution Speed FF
- Duration
- 4 weeks
- Scope
- Storyboard · direction · animation
ASICS needed launch content that explained the technology inside a new tennis shoe without slowing down. We took the storyboard and creative direction as well as the animation, and blended the CGI with supplied footage.
The shoe was 3D-scanned for accurate geometry, then rebuilt with multi-layered textures so mesh, foam and rubber each behaved like the real material under fast camera moves.
The sequences construct the shoe at tight angles, pulling components apart and back together to land each feature in under a second of screen time.
Scope on this job was wider than usual: storyboard and creative direction sat with us, which cut a round of agency back-and-forth and kept the animation and the live footage planned together from day one.
Four weeks from brief to delivery. Product motion that explains, not just decorates.
