Product Showcase: ASICS High-Energy
Brand: ASICS Solution Speed FF
Objective & Goals:
Develop high-energy animated sequences showcasing the unique features of a new tennis shoe from ASICS. Rendermatic 3D was entrusted with the storyboarding and creative direction, blending the animation with supplied footage to create a cohesive and visually engaging presentation.
Key Visual Elements:
Dynamic and high-energy animated sequences that grab viewers' attention
Construction of shoe elements at tight angles to emphasise the shoe's design
Integration of supplied footage for a seamless and immersive experience
Focus on the unique features and technology of the ASICS tennis shoe
3D scanning to capture the shoe for accurate modelling
Creation of multi-layered textures to replicate the shoe's materials realistically
Results & Impact:
The high-energy animated sequences successfully showcased the ASICS tennis shoe, generating interest and excitement among the target audience and contributing to a successful product launch.
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