- Client
- Bayer
- Brand
- Supradyn
- Lead time
- 2 weeks
- Deliverable
- E-commerce pack set
E-commerce pack shots are judged on a phone. The brief was a clean, consistent set of Supradyn renders where the label stayed readable at thumbnail size.
We built the packs once and rendered every angle with reflections and shadows on separate transparent layers, so the retailer could drop them onto any background. Label areas were composed to hold up when the image is 300 pixels wide.
Because the packs live as masters, label and information updates are a quick re-render rather than a reshoot, which matters for a category where regulatory copy changes.
Inputs were print-ready pack artwork and dielines, plus the retailer's image spec. Day one to five: build and approve the master. Day six to ten: render every angle, deliver layered files.
Two-week lead time for the full set. This is The Pack Shot in the current offer.
