![](https://static.wixstatic.com/media/cef0c1_10d5eaa2c98d463fb89855bd538e07ce~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/cef0c1_10d5eaa2c98d463fb89855bd538e07ce~mv2.jpg)
Key Visual: Orijin Gin Marula Appeal
![](https://static.wixstatic.com/media/cef0c1_ceb360e8965a484e80d298ad0ca1379d~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_ceb360e8965a484e80d298ad0ca1379d~mv2.jpg)
![](https://static.wixstatic.com/media/cef0c1_10d5eaa2c98d463fb89855bd538e07ce~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_10d5eaa2c98d463fb89855bd538e07ce~mv2.jpg)
![](https://static.wixstatic.com/media/cef0c1_84178036891b44898ede2ba1c44b0209~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_84178036891b44898ede2ba1c44b0209~mv2.jpg)
![](https://static.wixstatic.com/media/cef0c1_b402b7c91bae4ba8a553fedeaa88bb21~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_b402b7c91bae4ba8a553fedeaa88bb21~mv2.jpg)
![](https://static.wixstatic.com/media/cef0c1_11d1f0558dd247ac85ffe31820df7c86~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_11d1f0558dd247ac85ffe31820df7c86~mv2.jpg)
![](https://static.wixstatic.com/media/cef0c1_54376039cfb8410ba58bc917456d09a8~mv2.jpg/v1/fill/w_191,h_191,q_90/cef0c1_54376039cfb8410ba58bc917456d09a8~mv2.jpg)
Client: Distell
Agency: 3 Verse
Brand: Origin
Objective & Goals:
Render a high-quality shot of a new, not-yet-produced bottle of Marula fruit-flavoured gin, to be used in a key visual for the product launch. The render needed to include a Marula fruit to emphasise the unique flavour, with the green leaves of the fruit complementing the label colours. The goal was to create a natural and appetising visual superior to a photograph and enable the client to develop marketing materials before producing the physical bottle.
Key Visual Elements:
Realistic render of the Marula-flavoured gin bottle, showcasing its unique design
Marula fruit and green leaves emphasise the gin's flavour and create a harmonious colour palette
Natural-looking fruit, more visually appealing than a retouched photograph
High-quality lighting and composition to create an enticing key visual
Innovative Techniques:
Advanced rendering techniques to create a photorealistic representation of the unreleased bottle
Accurate modelling and texturing of the Marula fruit for a natural and appetising appearance
Results & Impact:
The render allowed the client to develop marketing materials before producing the physical bottle, ensuring a seamless and efficient product launch. The natural and appetising key visual generated interest and excitement among the target audience, contributing to successfully introducing the Marula-flavoured gin to the market.
Project Cost:
Rendermatic 3D offers competitive pricing, taking advantage of the favourable exchange rate between the South African Rand and major international currencies. For detailed pricing information, please contact our team.